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Data Tracking & Analytics

SAFARI – INTELLIGENT TRACKING PREVENTION (ITP): PROBLEM, CASES AND SOLUTION RESULTS

Let’s start with what the problem is: The implementation of ITP has reduced how long information can be stored in cookies for Safari users, currently at a limit of 7 days or as little as 24 hours if the user is routed through a flagged tracking domain before arriving at the website. These updates were […]